Döner Club

Fast Casual Restaurant Brand Identity

Döner Club is a fast-casual restaurant based around traditional Turkish street food that wanted to change the perception of traditional street food through reimagining it in a modern way.

The concept was not just to create a modern spin on authentic traditional cuisine, but also to challenge the stereotype of a street casual restaurant and to try to be creative beyond the idea of a casual restaurant as a place where people connect and hang out as a result food, where it is used to connect cultures.

The design was inspired by the rich Turkish culture, whether it was traditional or modern aspects.

The concept and design have considered the brand's future extension and evolution, including the addition of other meals based on doners, such as Middle Eastern Shawarma and Greek Gyro, as well as bringing more cultures together and connecting them to the brand.