Old Spice
Fear No Smells
When men think they smell bad, they panic.
Old Spice users never panic because they have legendary confidence.
10 Seconds Olv
The lumberjack (Old Spice Timber deodorant)
Open on two lumberjacks cutting a large tree in the forest.
(Birds chirping, wood cutting SFX)
The tree is about to fall on them. We cut to the guy as he is in total panic (gulping), on the other hand, our OS hero is calm and confident.
Suddenly our hero raises his arm in complete confidence to release his Old Spice Timber smell that pushes the tree back in its place.
Cut to the two guys looking at each other then we close up on our hero as he chuckles.
OS Hero: (Chuckles)Timber
Super: Fear No Smells / Old Spice Tune & Logo.
10 Seconds Olv
Sea Storm (Old Spice Captain shampoo)
Open on a handsome, elegant captain (with a man bun) on his boat.
A storm is on the horizon.
(SFX dramatic music)
The storm creates a massive tsunami wave that is about to destroy the boat. Just before it hits, he unfolds his man bun and whips the sea with his hair to tame the tide with his Old Spice Captain-shampooed hair.
So the wave goes back down, the sea calms, and the sky is clear.
We cut back to our Old Spice hero.
OS Hero: (Emotional Sigh) Captain(in a foreign accent)
Super: Fear No Smells / Old Spice Tune & Logo.
10 Seconds Olv
Rocky mountains (Old Spice Bearglove body-wash)
Open on a man hiking in the Rocky Mountains.
(Birds chirping, Nature SFX)
A gigantic angry bear comes out of a bush roaring.
The bear stands on two legs, to demonstrate power.
As the bear is about to strike, Our OS hero unbuttons his shirt (he is hairy like the bear), to release his Old Spice Bearglove body wash smell.
The massive grizzly bear is love-struck.
We cut to them walking around in the forest holding hands in a romantic sequence as our hero is looking in the bear’s eye.
(Romantic music in the background)
OS Hero: (in an emotional, loving tone)Bearg-love you.
Super: Fear No Smells / Old Spice Tune with logo
10 Seconds Olv
The wild (Old Spice Wolfthorn deodorant)
Open on a man setting camp in the wild.
(wood cracking in the fire, cockroaches screeching SFX)
Our OS hero is sitting by his campfire before he goes to sleep.
Suddenly he spots a Wolfpack.
The wolves start growling(showing teeth) as they approach him. Cut to our hero as he raises his arm to release his Old Spice Wolfthorn Deodorant smell.
The wolves bend the knee to the man(bow in a downward dog position) as he is the alpha leader of any pack.
We cut to the wolves laying sleepy around the fire next to him as our OS hero is reading them a bedtime story.
OS Hero: And that’s how he became the Wolfthorn.
Super: Fear No Smells / Old Spice Tune with logo
10 Seconds Olv
Deep blue sea (Old Spice Krakengard body-wash)
Open on a man diving the in the ocean.
He is exploring a dark cave. Suddenly a large eye pops as it reveals the great sea monster, The Kraken.
The monster gets angry, just as it's about to eat the diver, our OS hero unzips the upper part of his diving suit to release his Old Spice Krakengard body-wash smell.
Cut to the Kraken as it shrinks in forms until it is back to being an egg.
Cut back to our hero as he zips back up his suit.
OS Hero: (in muffled bubbly voice)Krakengard
Super: Fear No Smells / Old Spice Tune with logo
