Unpack The Everyday

Women go through their everyday life differently because of the fear that some form of violence might happen.

The idea was to expose the objects women have to carry in their bags on a daily basis to feel safe and how it became part of the normal routine.

(which shouldn't be)

This was part of the UN Women 16 days of activism 2019 campaign against gender-based violence.

Animations

IG Stories

OOH

Interactive Website Link:

Press Links:

Credits:

Client: UN Women

Agency: Wunderman Thompson (NY)

CD: Jessica Stewart

Art Directors: Joel Chua, Ahmed Fayez

Copywriters: Burk Smyth, Ahmed Fayez

Art Direction

Copywriting

Advertising

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